Simple; top bloggers open doors you could not see.
You can only do so much by your own steam. I could work hard for 15 hours daily publishing content only to my blog and still struggle because leveraging precedes success. Reread that sentence; leveraging your presence precedes blogging success.
Getting interviewed on top blogs is a simple, powerful way to leverage your presence. Imagine if you have 50 blog readers. Imagine being interviewed by a blogger with 20,000 blog readers. Can you see leveraging potential there? Can you see why you want to get interviewed on top blogs? Big name bloggers introduce you to their large, loyal followings via interviewing you.
Reach a ton of folks by landing interviews on high level blogs versus just trying to force traffic and success through your blog.
How Do You Land Interviews on Top Blogs?
I wrote an eBook to help you get featured on top blogs: 9 Tips for Getting Interviewed on Top Blogs
Buy that eBook if you need help breaking through for your first big time interview.
I know landing big time features feels a bit scary, intimidating and even overwhelming, usually because you visualize yourself competing with thousands of bloggers from your niche. Alas, it need not be a competition between you and other bloggers if you follow 2 basic steps from a generous, peaceful, relaxed vibe.
Create helpful content through blog posts, guest posts, podcasts and live broadcasts. Educate readers. Impress high profile bloggers who appreciate your content and seek to feature you. I get invited to guest post or to be interviewed 99% of the time based on my strong content. I write strong content because I practiced writing and publish oodles of content across different channels online. If you give, you get. Sear that idea onto your mind, bloggers.
Give top bloggers a reason for interviewing you. Publish valuable content to raise their eyebrows.
Connecting is the genuine difference maker because befriending pros by being generous goads them to interview you.
Why would a top blogger interview you over thousands of bloggers in your niche, many of whom have serious skills? You helped that top blogger for a while and asked for nothing in return. Take a genuine interest in blogging influencers – versus trying to get them to do your bidding – to befriend more than a few pros. Pros invite skilled blogging buddies onto their blog for interviews.
Be genuine to make more blogging buddies. Everybody sees through spam comments these days and folks can see manipulative influencer marketing tactics miles away too. Help top bloggers. Ask for nothing. Impress these pros. I always remember people who helped me sans expecting anything because I find a fair number of bloggers who help me only with an eye on getting something out of me. Kind, generous bloggers make an impress on my mind. These are folks who, if they develop their skills, land features, interviews and guest post invites on my blog.
Good things take time. Nothing happens over night.
Patiently build bonds with top bloggers in your niche. I did not land interviews the first day I published a post and commented genuinely on top blogs. Bonds take time to grow. Trust expands gradually in organic, powerful fashion.
Land interviews by being generous, creative and patient.
Pay the dues all top bloggers pay to succeed online.