9 out of 10 bloggers I connected with today write skillfully.
I enjoyed reading their posts.
But most of these bloggers still struggle to succeed online, despite being skilled bloggers.
I observed how:
- most bloggers stayed on topic
- most bloggers used professional-looking themes
- most bloggers employed a clean layout
yet the majority of bloggers had small, or even scant, followings.
Most bloggers have a serious exposure problem.
You do not need to write another blog post to get ahead. Nor do you need to write offline to gain confidence and clarity through practice. But you likely need greater exposure because not enough people know who you are.
Blogging is no numbers game but driving increasing amounts of targeted people to your blog multiplies your success. I have seen solid but unspectacular bloggers reach great heights by gaining massive exposure through guest post or interview blitzes. I have also seen highly skilled, talented bloggers struggle horribly due to lack of exposure.
What Befuddles Bloggers?
Bloggers know their skills, talents and tight knit friend network should yield stunning success but nothing seems to give. Profits and traffic ceilings frustrate these bloggers. Things should be bigger now. You should be further along.
I get it. I know the feeling. During various times of my 10 year blogging career, I felt like I’d underachieved. 100% of the time I had exposure problems. I could always write and had dear friends promoting me but I played small for much of my blogging career.
Bloggers feel confused because they seem to be the total package. Most folks are quite the blogging package but if you have little exposure, nobody sees you and what you offer.
How to Gain Massive Exposure
Decide today to gain massive exposure through:
- a guest posting blitz
- promoting other bloggers
- commenting genuinely on other blogs
Exposure finds generous, detached, abundant bloggers. Offer guest posts freely to fellow bloggers. Fulfill every interview request. Never turn down an interview until you begin raking it in online. Be open to any chance you get to increase your exposure online.
The easiest way to gain exposure is to decide to get offsite and share your skills freely for a 3-6 month period. The dam breaks and traffic plus profits find the abundant-acting, generous blogger who leaves their exposure problem behind by being generous across a wide range of platforms.
Grab Every Open Mic You Can Get Your Hands On
Do not desperately scramble for guest posting and co-promotional opportunities left and right. Have posture.
But slowly, calmly and confidently seize guest post opportunities by asking friends if they want your guest posts and by accepting generous guest posting invites. Although blog commenting and promoting other bloggers are two fabulous ways to gain some exposure, guest posting reigns supreme as the ultimate exposure gaining tool.
Do not be shy. If someone offers you admin rights and tells you to guest post whenever you want, take them up on their word. Be prolific. Be generous. People will begin to see you all over your blogging niche. Just make sure to guest post mostly on blogs from your niche to target your readers.
Stop Fiddling Onsite or Obsessing Over Your Skills
Bloggers ignore their exposure problem to focus on blog design layout, to practice their writing and to investigate other various alleged issues which are no issues at all.
Leave your blogging cave.
Do not write and submit one guest post.
Write and submit 1-2 guest posts daily to face your issue head on.
I formerly guest posted 1-3 times daily for a few months but mistakenly took my foot off the pedal.
I have learned my lesson.
Now I intend to write 5-10 guest posts daily to solve my exposure problem once and for all.
Until bloggers become the most famous people on earth, we can all use more exposure.
Succeed by gaining massive exposure.
Ryan Biddulph is a blogger, author and world traveler who’s been featured on Richard Branson’s Virgin Blog, Forbes, Fox News, Entrepreneur, John Chow Dot Com and Neil Patel Dot Com. He has written and self-published 126 bite-sized eBooks on Amazon. Ryan can help you retire to a life of island hopping through smart blogging at Blogging From Paradise.