Making money online.
The dream of every blogging beginners.
Making money online on autopilot.
The dream of every intermediate internet marketer or blogger.
Which one do you prefer the most?
I am guessing making money online on autopilot is what you’ve selected, isn’t it?
Not sure about you though but making money on auto-pilot is what I’ve always tried to make! Nevertheless, it’s not that easy. That’s the eventual goal. Earn money while you’re sleeping, right?
It’s not that easy, but again not impossible.
There are a lot of ways that you can go through to make money on autopilot?
And one of the best ones to do so is by creating an e-commerce store and promote it using the heck out what it is that you are up to.
But does it really take only few minutes to setup your store & start generating sales?
While it’s not a big deal all to set up your store (and add products in there), the game starts when you’re done with all these basic stuff. Now is the time to promote your store for customer (to make money) and then lead generation.
To do so, you can do one of the two things:
- In case you’re with the massive budget, go for Ads (Either Google AdWords or Facebook Ads, or both.)
- Use the power of SEO to get cold traffic and then convert them into customers to make money.
In case you are not with the large budget and are one of those peoples who rely on SEO to generate traffic and sales, this is the post you should consider reading till the end. Because in this post, I will share you some of the Shopify SEO Tips that you can apply to your store to optimize it for Search Engines to get free SEO traffic and so customers.
Shopify SEO Tips
If you’ve ever been with Shopify, you know how easy it is to get your store all setup. Hence the question is no more how to make an store on Shopify. But how to optimize it for free traffic generation.
Let’s get started:
Make sure even your Homepage has Meta Title & Description
If you are using WordPress as your CMS (Content Management System,) even for a while, I am willing to bet you’ve ever come across with the plugin called Yoast SEO. This doesn’t only help you in the optimization of a single blog post by giving you the options to write Meta Title, Description and Slug.
But what if your store is based on Shopify platform? How will you be able to setup title and description for your store’s Homepage?
Login to your Shopify account from here, put in all the required information and hit “Login.”
Once you log in, you’ll be redirected to your Store’s admin page. From there, go to Online Store from the left sidebar, then on Preferences and then you should be onto this page where you will be able to edit and/or set your Meta title and description:
Congrats, you’ve just been done with the basic SEO Optimization of your Shopify’s Store!
Submit an XML sitemap to Google:
Most of the people think that submitting the XML sitemap to Google from their Google Webmaster Tool Account is essential for the crawling and indexing of their web pages. I don’t think so, though.
I’ve had one of my sites in the past, I put some contents in there and forgot to submit an XML sitemap. The post wouldn’t have been indexed, right? Wrong. All of them was indexed.
So does it make sense to submit an XML sitemap file to Google?
Yeah. Because if you do so (not for the purpose of indexing and crawling,) but you’ll at least be able to find out what the heck is happening onto your site’s pages. You’ll be able to figure out if your page has been indexed or not:
So it doesn’t hurt to have one. Another beneficial thing about submitting the sitemap is that you brighten up your chances of being shown up in the Google site link.
I don’t know if this actually works or not. But most of the experts included Adam Connell says, having an XML sitemap is one of the main factors in showing up in Google Sitelinks.
So yeah, go ahead.
And the best part? Shopify automatically generates an XML sitemap for your store. All you need is to add it to your Google Webmaster Tool account for tracking purpose.
Do your initial keyword research (as always.)
Before you can get traffic from Google (or from any other Search Engines,), you need first to figure out what keyword should you try to get traffic from. If you don’t know the right keywords, then you don’t know what to rank for and what to buy Ads for. And if you get irrelevant traffic, you won’t be getting any sales to your store, and it’s just like wasting your time and effort.
If you don’t know how to do keyword research for your Shopify product’s page, simply go to Google and type in your Shopify Store’s main topic. Say, best shoes:
Select one of the results that look more appealing to you and plug in its URL into the SEMrush and you’ll then be given a list of keywords that your competitor is already ranking for:
Click on View Full Report to get the full list. Now try to figure out one of the best keywords from the list and optimize it around your title, description, permalink and in your entire Product Copy.
www vs non-www
If you just set up your store on Shopify, ensure that you are redirecting your customers from non-www version to www version. I don’t know if it’s beneficial anymore or not. But most of the successful Shopify Stores have this setting all set up. And by default, this is already enabled though.
But just to make sure if it’s enabled or not, go to Online Store, then click on domains tab and you want to make sure “Redirect all traffic to this domain” is ticked. Like this:
Create Attractive Title Tag and Descriptive Description
Writing outstanding title tag and description is the basic SEO Optimization tip for every blog – be it is an e-commerce store or just a simple blog.
This is not the first time you’ve heard, and won’t be the last.
However, the question is, how do you create title and description that gets clicks from the search engine?
Before I tell you how to do so, keep in mind that having a number of CTR is one of the massive ranking Google factors, out of the rest 200+ ones. Even it’s not, it’s still quite vital for your Store success. Why? Because the more clicks you get from Search Engines, the more visitors you get, which eventually means more money, right?
Here’s how you can create a better title and description for your store’s product page.
- First, head over to Google.
- Search for your targeted keyword or topic
- Peep into the Ads copy below the search box or sometimes in the sidebar and get titles and description ideas from there.
I don’t know if you’ve ever heard about this method for finding better description and titles idea or not, but at least I’ve been using this technique to find amazing titles and description that generates clicks. The more clicks you get from Search Engines, the more CTR you get, and so improvement of your search ranking, isn’t it?
The best part about this technique is that AdWords Ads are based on a lot of split tests, so the most updated version of it surely generates clicks and money for the advertiser, and so will for you!
Links and anchor text
Links: This does not matter if your store is based on Shopify, WordPress, Blogger, Tumblr or any other CMS, if you want to get higher ranking on Google or even on any other Search engines, you want to make sure that you are generating backlinks towards your piece of content. So try to get as many backlinks towards your store’s pages as you can. And even Shopify says the same:
Anchor Text: Anchor Texts are the text that is used while linking. The text that appears in a hyperlink which can be clicked to open the target web page is called the anchor text. Make sure that your store is getting your niche relevant anchor text other than the generic ones, like “click here”, “learn more”, “read more” and so forth. See what Shopify says about it:
You got it, right?
Pop-ups Will Hurt Your Rankings
You are the owner of a store. What’s your biggest goal that you would want to achieve (except making money out of it)? Most likely you would want to build a massive email list where you can collect your customer’s email addresses for following up and sell goods through your email list in the future.
However, what’s the quickest way to do so? The Email Popup ! Since it is one of your most noticing areas of your site, so the conversion should be higher as well, right? Wrong!
Popup is annoying and Google, From January 10th 2017 has started penalizing sites with popups (Ads or Email popups.) So avoid it.
Shopify still suggests you to have it, but it doesn’t make sense to have it while Google penalizing the sites with Email popups and where the conversion always sucks!