Every year we see that there are various changes in SEO Trends and it has to be said that in 2018 there are many of them to think over. It has to be said that webmasters that worked on the quality of their content and user-engagement won’t be stunned by the trends that are taking place now – as in the recent years, Google and other media giants have done it all to make search results page as relevant as possible based on user experience.
Currently, SEO updates in 2018 concern more usability and mobile friendliness due to the growth of the number of websites and mobile traffic. So if you want to promote your essay writing services (there are thousands of them now), it is not enough now to concentrate on the primal key like college papers from EssayVikings. However, it has to be disclosed in details below.
Mobile traffic is already overwhelming desktop traffic even when it comes to surfing websites, not only using messengers and mobile app services. As for the Google SEO 2018 recommendations, page ranking now is influenced by the mobile optimization grade. That is what is approved by many SEO specialists and SEO blogs.
So if you did not manage to make a mobile version of your website make sure you will deal with it this year if you want your website to keep the position it possesses now. You will have to do this anyway as mobile traffic in the share of overall traffic grows exponentially.
Link Profile Building
Link building still remains one of the most important web optimization techniques as now authoritativeness and diversification of the link profile plays an even larger role than in 2017. Guest posting, ghost posting, cross-linking – all of these have to be used to promote your website on the top of the list. So if you haven’t started building partnership relationships with blog and website owners with relative content you should start doing that right now.
Today usability of a website plays an even larger role – it is being both assessed by the Google crawler robot and influences the time user spends on a page. So SEO 2018 strategy should include code and page content optimization.
Once you manage to build a simple, attractive page with a high load speed, consider the half of the task of page optimization is completed.
Voice Search Optimization
Voice search share in the overall search requests increases on the permanent basis so now you need not only to consider text requests but voice requests, too. If you have included keywords with grammar mistakes in the past now, you need to consider how the primal keywords will change when a user is saying those by voice.
It is going to be a hard task. However, it is worth it as the number of devices like Alexa or software like Siri (personal assistants) is growing and all of those could be used to make voice search queries.
For example, if you are going to think over the name of your company it is essential to have the one that can be easily pronounced. And the service has to be easily pronounced as well.
Usage of Long-Tail Keywords
The competition is high now, and it is going to be higher in the future as well and it both relates to the new subjects and notions that appear and old products and services. Classical SEO techniques say that it is worth to compete for the primal keywords. However, now you need a big budget for that. Now you need to concentrate on promoting by long-tail keywords instead of the popular ones especially if you have registered a new domain name.
There are several ways to do this – and the best one is to have a blog where you can naturally include long-tail keywords into the text and solve many issues while stimulating user engagement growth.
Also Read : Local SEO
This is what became a breakthrough and the answer on how to do SEO in 2018. Both Facebook and Google have decided to give aid to the local business (both news and content related) and made changes to the algorithms that promote higher local resources. For example, Facebook now shows more frequently local-based content while Google has launched Bulletin beta – a solution that would allow local companies and news providers to get higher positions in the Google search results.
This was a guest post submitted by:
Nicolas Walker is engaged in online marketing since 2009. He was dealing with SMM, SEO, email marketing when those did not become trends yet, and now he is concentrated on sharing his knowledge and experience for practicing online marketers