Do you have loyal blog readers?
Successful bloggers build communities.
Tribes amplify your success to stunning levels. A large, loyal group of readers expands your presence exponentially. Every time I publish a blog post, 10 to 20 people retweet my post within a handful of hours. This is the power of having a blog following.
Building a following takes time, energy and a devout commitment to being generous. Everybody who follows me simply does so because I persistently helped them through my blog posts, guest posts, videos and podcasts. Nothing is free in this world, including blog communities. But the effort you put into building a tribe is well worth your work investment. I can honestly say my readers make my blog; I own the domain and publish most content, but without my following, I’d publish a cyber diary.
Follow these tips to build a loyal blog following.
1: Invest in a Resource
I wrote and self-published a tribe building eBook to supply you with a community building guide. Buy it to invest in a sound resource for growing your following.
Advice cross currents from different bloggers, blog posts, videos and podcasts confuse you. One has a certain school of thought while other bloggers offer the opposite point of view. Buying a single resource gives you a complete guide to follow for gaining clarity on your following growing journey.
2: Value Readers Deeply
I value my readers deeply. I read every blog comment on Blogging From Paradise, respond to every blog comment and email readers and commentors who ask deeper questions. I also email followers who share difficult pain points with me, with suggestions. Why? Every reader I value tends to become a loyal, loving follower. Share love, value readers and those readers love and value you. Simple equation. People go to where they are loved.
Value your readers genuinely. Express genuine gratitude at their generosity. Thank readers who comment on your blog. Thank followers who graciously promote your blog. Appreciate readers who buy your courses and eBooks. Valued readers stick around for the ride, becoming loyal followers of your blog.
3: Stay on Topic
This is the toughest tip to follow for most bloggers. Stay on topic to drive loyal followers to your blog who know you for doing one thing, inside-out, over many years. Is this tough? For some bloggers, yes. People fear not publishing enough content and begin adding topics to their blog. Folks fear letting go other interests to zero in on one niche. But every time you change niches, you lose followers who follow you for covering a different niche. How can you genuinely be an expert in 2 or more niches if most bloggers give all their energy to covering 1 niche? Plus, you cannot attract loyal followers if readers drop like flies and leave your blog every time you topic hop.
Loyal fans follow you for the one thing you do because people love specialists, not generalists.
Loyal followers simply mirror back your clarity to you. Every day, I note a steady uptick in people who follow my blog diligently because I clearly and generously create and connect on a daily basis.
Once you do have a strong tribe, blogging becomes easier because their word of mouth marketing and profit-growing potential as clients and customers makes this gig more enjoyable and freeing, because you never have to handle everything by yourself.